Apr 03, 2022
In Welcome to the Forum
ski resorts that keep their branding cool Alex Bigman by Alex Bigman 7 years ago 4 min read Build a business Grow an agency Learn design Design inspiration Logo & branding Web & digital design Logos, websites, book covers & more…Get a design While we often cover design trends on a larger scale, it’s always fun to dig deeper into particular industries. In the past, we’ve explored airlines and famous museums, for example. Now, in the spirit of the season – at least in the Northern Hemisphere – we’re turning a creative eye to ski resort branding. Like many services, ski resorts are 20th (or even 19th) century institutions, tasked with adapting to the marketing requirements of the new millennium. They also tend to occupy a luxury market, with a lot of statuses to maintain or prove. This leads to a strong emphasis on design and some truly sleek, innovative websites have emerged as a result. We combed through quite a lot and came up with a tentative top 10. As always, we begin with the best. St. Anton Arlberg, Austria st. Anton A gorgeous color palette and clean design, complemented by smart typefaces. The special leads icons look great and are a sensible choice for a site with international traffic, though we must say, it is not always clear what they mean. The cookie notice up top is an elegant and much-appreciated decision. Squaw Valley, California, USAsquaw valley An extremely clean, modern-looking (read: flat) design that clearly took a page from the latest iOS handbook. The page is bright, legible, and inviting. The logo is elegant but nothing special. The site’s only real danger is that it comes perhaps too close to the corporate appearance of, say, an airline. PMI any case makes up for it with nicely chosen photographs and sleek icons. We’d get on their jet. Cortina Dolomiti, Italy Cortina Dolomiti Clearly a bold departure from the usual formula. The site uses a strong typeface and striking colors, beautiful icons, and a timelessly retro logo. The image is perhaps more entertainment than sporting-oriented, but in any case, it is a refreshing bit of fun that—excuse the term—pops against the stark black background. 4. Zermatt Matterhorn, Switzerlandzermatt At first glance, the site is pretty straightforward. The logo could use an update and some of the icons bear a similarly hokey, dated look. Once you start scrolling, however, the design really kicks into gear.