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israt515
Jun 18, 2022
In Welcome to the Forum
An investment of 562.2 million euros, a figure that is 6.8% higher than that registered a year before, which has led it to represent 7.7% of the total investment of the unconventional means. The sports sponsorship events media is usa phone list this year in fifth position for its volume over the total, and represents 5% of the figure of the non-conventional media. Its investment figure has increased by 2.9% in 2018, reaching 369 million euros compared to 358.6 the previous year. This year in usa phone list position is mailing and brochures with 319.8 million, which has meant a usa phone list of -16.3% compared to the figure of 382 million invested in 2017. In mailing and brochures, all the advertising that It is delivered without personalization, which means that it has neither name nor recipient address, at homes and workplaces. Its share of the total non-conventional media is 4.4%. In seventh place is branded content, which represents 4.3% of non-conventional media, with an investment figure of 316.3, and a growth of 6.5% in relation to the 297. 1 registered in 2017. Yearbooks, guides and directories, the eighth medium by investment with 122.2 million euros and representing 1.7% within non-conventional media, recorded a decrease in investment of -7% usa phone list to the 131.4 million that assumed in 2017. In the next position by volume of business in non-conventional media is the section on fairs and exhibitions, which stands at 1% of the total, obtaining an investment of 76.2 million euros in 2018, which usa phone list a year-on-year decrease in -5.6% compared to the 80.7 million invested in 2017. Tenth place is occupied by animation at the point of sale with an investment of 71.7 million, which represents a growth of 8.6% compared to the 66 million invested in 2017. This is followed by messaging, advergaming, apps and others (within mobile marketing) which as a whole registered a total of 53.8 million euros and with a year-on-year increase of 44.2%. Catalogs is in twelfth position with an investment of 46.6 million euros and a loss of -0.9% compared to 2017, placing its share at 0.6%. Offline advertising gifts obtained a figure of 38.0 million euros in 2018, having presented a growth in investment of 4.4% compared to the previous usa phone list and with a share of 0.5% of the total non-usa phone list media. conventional. Influencers are in the next position with an investment of 37.0 million and a share of 0.5% of the total of non-conventional media. Off-line loyalty cards have suffered a decrease in their investment of -4.2%, reaching a figure of 30.6 million euros compared to 31.9 million the previous year. Off-line promotional games appear in penultimate place, whose investment decreased by -5.3%, standing at 27.6 million euros and remained at 0.4% of the total of non-conventional media.
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israt515
Jun 16, 2022
In Welcome to the Forum
A decrease of -15.5% compared to 2017, which places its investment figure at 2.5 million euros. Digital consolidates its second position by volume of investment within conventional media and as a whole has had a usa phone list in 2018 of 12.6%, with an advertising investment volume of 1,743.2 million euros compared to 1,548.1 million 2017. The percentage that Digital represents usa phone list the total investment in 2017 in the conventional media chapter is 31.6%. The daily medium, which in 2018 reached a volume of advertising investment of 533.8 million euros, ranks third, representing 9.7% of the total advertising investment collected in conventional media, which has supposed a loss of participation of 0.9 points compared to what it had in 2017. The advertising investment obtained by newspapers in 2018 is -5.9% below the figure of the previous year, which was 567.4 million of euros. In fourth place by volume of investment is the radio medium, which received an investment of 481.1 million euros in 2018, while in the previous year this investment was 465.8 million, which places the evolution of this average growth of 3.3%. The radio medium accounts for 8.7% of the advertising investment usa phone list to conventional media, with which its share has remained the same as that obtained in 2017. Exterior is the fifth medium for its volume of usa phone list usa phone list and represents 6.1% of the total of the analyzed media, maintaining the same participation as the previous year. Foreign investment in 2018 was 335.9 million euros, showing an increase of 2.8% compared to the 326.6 million registered in the previous year. In sixth place appears the medium of magazines, with a drop of -5.1%, which has meant going from the 240.1 million euros it obtained in 2017 to the 227.8 million that have been achieved in 2018. The weight that the magazine medium has over the total of conventional media has thus stood at 4.1%, with a loss of four tenths compared to the 4.5% it held in 2017. The investment in cinema in seventh place, was 34.7 million euros, which represents 0.6% of the percentage distribution in conventional media, maintaining the share of 2017. With this, the year-on-year growth registered by the cinema medium has been 3.2%, going from the 33.7 million it had in 2017 to the 34.7 million obtained in 2018. The Sunday medium, which is the one usa phone list the lowest absolute figure within the conventional media, represents 0.5% of the 5,512.6 million euros that these have added in 2018, slightly decreasing its usa phone list in the conventional media. Dominicales has experienced a decrease in its figure of -6.7%, going from the 31 million it had in 2017 to the 28.9 million obtained in 2018. unconventional media Under the generic name of non-conventional media, the set of advertising media is collected, which usually also appears framed under the English expression "below the line".
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