The problem is not the dates, but that many brands approach them in the same and predictable way. They create content and advertising campaigns with generic Clipping Path Service (and sometimes exaggeratedly commercial) messages that do not connect their brands with the emotions of the moment, wasting great opportunities. After all, seasons are also trends, so they represent opportunities to tune in to
what is important to people at a specific time, their emotions and needs. That is why today I want to give you some tips to develop content for each occasion (or as some call it, seasonal content) . Are you ready? Let's go step by step As in everything, there is an order that is preferable to follow.
This will help you come up with the right strategies for your business. 1. Set the objectives and audiences Each year you must define some marketing objectives and within them you must contemplate the seasons and special events . A good seasonal marketing strategy can help you, among other things, to: Improve your positioning; Loyalty to your current customers; attract new customers; Improve your image. Likewise, correctly determin