Start your website redesign project, with this step-by-step checklist for how to approach a redesign without hurting search engine optimization (SEO) or your conversion rates. Check out our top design predictions for next year and our redesign recommendations. Two thousand and nineteen could be the year your website sets a new business record.2021 Website Redesign Checklist Tis the season… to think about how much better your website could be in 2021.
Start planning your New Year's resolution now with great ideas on how to revamp your existing business site. Get a quick start on development processes like website tracking and analytics to start shaping the website of the future. Website Redesign Checklist Audit your current website Website redesign starts with your existing site. There are likely areas where your website is strong and others that need work. Check your KPIs to employee data see how you're doing. Focus on things like bounce rate, where you lose users, cart abandonment, and conversion rates. If you don't know how to analyze your website successfully, hire a professional to do it for you. This is an important step in the redesign process, as you need to see where you are going wrong and think of ways to reverse the trend.
While you need to stay on top of various KPIs to get the best possible website performance, it's important not to spread your efforts too thinly. It's better to first identify the areas of your website that need the most attention than trying to handle a complete redesign all at once. For example, if you're not sure if your bounce rate has more of an impact on your bottom line than your abandoned cart rate, it might be worth doing some A/B testing to determine which area will drive the most overall improvement.