A decrease of -15.5% compared to 2017, which places its investment figure at 2.5 million euros. Digital consolidates its second position by volume of investment within conventional media and as a whole has had a usa phone list in 2018 of 12.6%, with an advertising investment volume of 1,743.2 million euros compared to 1,548.1 million 2017. The percentage that Digital represents usa phone list the total investment in 2017 in the conventional media chapter is 31.6%. The daily medium, which in 2018 reached a volume of advertising investment of 533.8 million euros, ranks third, representing 9.7% of the total advertising investment collected in conventional media, which has supposed a loss of participation of 0.9 points compared to what it had in 2017. The advertising investment obtained by newspapers in 2018 is -5.9% below the figure of the previous year, which was 567.4 million of euros.
In fourth place by volume of investment is the radio medium, which received an investment of 481.1 million euros in 2018, while in the previous year this investment was 465.8 million, which places the evolution of this average growth of 3.3%. The radio medium accounts for 8.7% of the advertising investment usa phone list to conventional media, with which its share has remained the same as that obtained in 2017. Exterior is the fifth medium for its volume of usa phone list usa phone list and represents 6.1% of the total of the analyzed media, maintaining the same participation as the previous year. Foreign investment in 2018 was 335.9 million euros, showing an increase of 2.8% compared to the 326.6 million registered in the previous year. In sixth place appears the medium of magazines, with a drop of -5.1%, which has meant going from the 240.1 million euros it obtained in 2017 to the 227.8 million that have been achieved in 2018. The weight that the magazine medium has over the total of conventional media has thus stood at 4.1%, with a loss of four tenths compared to the 4.5% it held in 2017.
The investment in cinema in seventh place, was 34.7 million euros, which represents 0.6% of the percentage distribution in conventional media, maintaining the share of 2017. With this, the year-on-year growth registered by the cinema medium has been 3.2%, going from the 33.7 million it had in 2017 to the 34.7 million obtained in 2018. The Sunday medium, which is the one usa phone list the lowest absolute figure within the conventional media, represents 0.5% of the 5,512.6 million euros that these have added in 2018, slightly decreasing its usa phone list in the conventional media. Dominicales has experienced a decrease in its figure of -6.7%, going from the 31 million it had in 2017 to the 28.9 million obtained in 2018. unconventional media Under the generic name of non-conventional media, the set of advertising media is collected, which usually also appears framed under the English expression "below the line".