An investment of 562.2 million euros, a figure that is 6.8% higher than that registered a year before, which has led it to represent 7.7% of the total investment of the unconventional means. The sports sponsorship events media is usa phone list this year in fifth position for its volume over the total, and represents 5% of the figure of the non-conventional media. Its investment figure has increased by 2.9% in 2018, reaching 369 million euros compared to 358.6 the previous year. This year in usa phone list position is mailing and brochures with 319.8 million, which has meant a usa phone list of -16.3% compared to the figure of 382 million invested in 2017. In mailing and brochures, all the advertising that It is delivered without personalization, which means that it has neither name nor recipient address, at homes and workplaces. Its share of the total non-conventional media is 4.4%. In seventh place is branded content, which represents 4.3% of non-conventional media, with an investment figure of 316.3, and a growth of 6.5% in relation to the 297.
1 registered in 2017. Yearbooks, guides and directories, the eighth medium by investment with 122.2 million euros and representing 1.7% within non-conventional media, recorded a decrease in investment of -7% usa phone list to the 131.4 million that assumed in 2017. In the next position by volume of business in non-conventional media is the section on fairs and exhibitions, which stands at 1% of the total, obtaining an investment of 76.2 million euros in 2018, which usa phone list a year-on-year decrease in -5.6% compared to the 80.7 million invested in 2017. Tenth place is occupied by animation at the point of sale with an investment of 71.7 million, which represents a growth of 8.6% compared to the 66 million invested in 2017. This is followed by messaging, advergaming, apps and others (within mobile marketing) which as a whole registered a total of 53.8 million euros and with a year-on-year increase of 44.2%.
Catalogs is in twelfth position with an investment of 46.6 million euros and a loss of -0.9% compared to 2017, placing its share at 0.6%. Offline advertising gifts obtained a figure of 38.0 million euros in 2018, having presented a growth in investment of 4.4% compared to the previous usa phone list and with a share of 0.5% of the total non-usa phone list media. conventional. Influencers are in the next position with an investment of 37.0 million and a share of 0.5% of the total of non-conventional media. Off-line loyalty cards have suffered a decrease in their investment of -4.2%, reaching a figure of 30.6 million euros compared to 31.9 million the previous year. Off-line promotional games appear in penultimate place, whose investment decreased by -5.3%, standing at 27.6 million euros and remained at 0.4% of the total of non-conventional media.